Love Taste Company
Summary
Love Taste Co offers vibrant, health-focused smoothies with a fresh, dynamic brand design. The visual identity features bold colors, playful typography, and lively imagery, reflecting the brand’s commitment to delicious and nutritious beverages that appeal to health-conscious consumers. They have since refreshed their brand an now go by the name Love Struck Smoothies
Challenge
Designing Love Taste Co presented challenges in creating a vibrant and appealing visual identity that effectively communicated the brand's focus on healthy, flavorful smoothies. The design needed to stand out in a crowded market while conveying freshness and energy through bold colors and playful elements.
Solutions
The solution involved using bold, vibrant colors and dynamic, playful visuals to capture the essence of freshness and energy. The designs incorporated lively imagery of natural ingredients and engaging typography, which helped the brand stand out and clearly communicate its focus on healthy, flavorful smoothies.
Food/Drink
Visual Design, POS, Concept Design, Branding
London
2018
The design for Love Taste Co focused on vibrant, fresh visuals that reflect the brand’s passion for healthy, flavorful smoothies. The design featured bold colors, playful typography, and dynamic imagery of natural ingredients, creating a lively and energetic brand identity. It effectively communicated the company's commitment to quality and health, appealing to a youthful, health-conscious audience.