Wonderland Bookshop
Summary
The design for Wonderland Bookshop centers on a whimsical and inviting aesthetic that captures the magic of reading. It features playful illustrations, warm colors, and charming typography to create a cozy, imaginative atmosphere. The design aims to attract book lovers of all ages, making the bookshop a welcoming haven for discovering new literary adventures.
Challenge
During lockdown I was contacted by Wonderland Bookshop to help rebrand their shop ready for reopening at the end of the national lockdown. They wanted to use this time to restrategise and create a fresh new look and feel of the shop to make it an even more inviting and welcoming place when everyone was able to go shopping again.
The old brand wasn’t something that had much thought behind it…there were no social channels, no logo, just a name and so when my client took over the shop, they wanted to give it a fresh new feel with a focus being on childrens book but not limited to.
Solutions
It was an absolute pleasure to work with the team and as I presented three options, they had a preference for this particular route and I’m glad they love it as much as I do. They have now refreshed the shop front, and started to gain the engagement of people on social media. This is a great result.
Branding
Branding
Web design
Marketing
London
2023
The redesign of Wonderland Bookshop's brand focused on refreshing its visual identity to better align with its whimsical, imaginative spirit. The new brand aimed to capture the magic of reading, appealing to both children and adults. Key elements of the redesign included playful typography, vibrant colors, and a logo inspired by classic storybook illustrations. The updated design enhanced the shop’s presence both online and offline, creating a more cohesive and memorable experience that reflects the joy of discovering new stories in a space dedicated to readers of all ages.
This transformation helped Wonderland Bookshop stand out in a competitive market while remaining true to its core values of community and imagination.